
Yesterday I wrote about a FDA notice regarding H5N1 contamination of RAWR pet food that killed a cat in California (and likely sickened others, but that’s a guess). A sharp reader pointed me to the manufacturer’s response that must have gone up shortly after I looked at their website. I’ve seen lots of responses from pet food companies after events involving contaminated products (both raw and kibble-based diets); the good companies acknowledge, apologize, indicate what happened (if they know), and what they are doing going forward. Others unfortunately deflect, deny or gaslight.
Let’s look at RAWR’s posted response (“Safety Alert”) to this incident of H5N1 contamination of one of their products. I’ll put on my professor hat and critically assess their document. Italicized text is from the company’s response:
If you know us you know that transparency and integrity are paramount to who we are.
- Okay, but then why did you only mention this after the FDA released its public notice? That’s not transparency, that’s damage control.
Unfortunately, FDA waited weeks before providing us with any real information that would help guide us to understanding their investigations. When we finally did receive test results, those results were not tied to specific lot codes.
- (That ticking behind me is my bulls*t meter warming up). I don’t know the details, obviously. Slow follow-up could be a real issue. However, it’s not a reason to do nothing until forced. I’d also be quite surprised if specific details regarding lots tested weren’t provided.
Our reasonable questions regarding the cat, the lot codes, testing methods, and chain of custody have gone unanswered. Instead, FDA declined to provide the information directly and advised us that the only way to obtain these vital records was through FOIA (Freedom of Information Act requests) — a slow process that can take weeks, months or even years.
- Fair complaint. Although the cat’s information would be confidential, as that’s private medical information.
But if protecting the public were truly the priority, why was critical information delayed for weeks, provided in fragments, and not shared with us until after FDA had already posted a public warning? This approach undermines the very goal of public safety by creating confusion and blame instead of clarity.
Because of this, we did not bring this to your attention sooner; we ourselves have only been receiving snippets of information in an extremely slow and piecemeal fashion. In fact, as I was preparing this alert to you, FDA notified us that they had already posted their public notice – despite us still waiting for our requested information to be provided.
- Pick a lane. We’re told they didn’t get any information until the FDA released it, that they got piecemeal information and that they were preparing a response when the FDA released their notice (which would require them to know). All these can’t be true. I cannot fathom a situation where FDA would provide no information to a company before a release, and the company’s own verbiage suggests that’s not really the case.
Redirecting blame onto a single small manufacturer does not bring us closer to understanding avian flu, nor does it help prevent future issues in the food supply chain.
- So? The issue at hand is contamination of this diet, that killed a cat.
Investigations into the death of cats from Avain (sic) Flu seem to only occur when that cat is on a raw food diet.
- Nope. Investigation is usually started when we find out the cat has H5N1, and we look at how it might have gotten it. Knowing the cat was fed a raw food diet makes us more suspicious, but we don’t just focus on cats fed raw diets.
To date FDA has only two requirements regarding H5N1 in raw pet food: 1. Use only USDA-inspected and passed meat and 2. Include H5N1 in the company’s Food Safety Plan. We are in full compliance with both requirements.
- Yes, but those requirements don’t prevent contamination, they only help reduce the risk. There is no way to completely prevent contamination in raw poultry.
- Also, being in compliance doesn’t negate their responsibility to act, inform and take other appropriate measures when a problem is identified.
RAWR has not adulterated any food.
- That doesn’t matter, as unadulterated food can still be contaminated. This starts throwing terminology around that the consumer won’t understand to make it look like there are no issues with properly handled raw meat.
H5N1 is a naturally occurring virus found in wild and domestic birds. If it is present, it exists in the entire poultry supply chain, as we use only USDA human-grade, inspected, and passed ingredients. If FDA finds this to be an issue then it should be addressed at the USDA level, and not made to be a problem created by raw food companies.
- Yes, H5N1 flu is widespread. Human grade and inspected are more terms that are used to mislead people to think that means pathogen-free. There’s a reason people cook raw meat bought from the store before eating it: to help prevent all the various illnesses we can get from pathogens that are not uncommonly present in raw meat.
Sample Lot CCS 25 093, Sell By 10/03/26 was the lot code in question and the only test done on this was from an open household bag that had been opened prior to July 13th. Testing a product 6 weeks after it has been opened makes it impossible to know whether those results reflect the product as made, or contamination from the home environment.
- The odds of contamination of raw meat with H5N1 flu from household sources are extremely low. There would have to be another source. When we have a high risk product (raw poultry) AND a genetic match for the virus in the cat was also found in unopened food sold by the same company, there’s no reasonable argument that the food wasn’t the source.
Other testing was performed on a different lot Lot CCS 25 077, Sell By 9/18/26 produced a month earlier with entirely separate poultry sources, which does not prove a direct connection to the complaint nor have any other customer complaints been filed.
- Maybe they haven’t clued into the fact that they are raising major issues here. If H5N1 with a genetic match was found in lots from separate production batches and dates, there was either repeated introduction from their sourced meat (of the same strain) OR they have a cross-contamination issue in their facility OR they have record keeping issues and those weren’t actually separate lots. All of which are bad.
- The “no complaints” statement is a joke. For a complaint to happen, a sick cat would have to be taken to a veterinarian (when some cats die too quickly from this virus for that to happen, and lots of cats don’t go to a veterinarian when sick), testing would have to be done (that’s probably only going to occur in a small subset of cases), a proper sample would have to be collected (usually not a problem but can be tough with some cats) and the lab used must be able to test for H5N1 flu (not always done). Then, the result has to be reported and investigated, and someone needs to identify the link with the food so the company can be notified. We could have a lot of sick cats that were not diagnosed. I expect reported infections to be a minority of the total infections.
Another piece that is concerning and worth noting is that the initial test results we received, despite not being linked to any specific lot code showed non-H5N1 Influenza A. Only later, after retesting one of those samples did FDA report HSN1 (sic).
- As above – pick a lane. You can’t say critical information was “not shared with us until after FDA had already posted a public warning” and also make the statement above.
- I’m not sure what the non-H5N1 statement is about. It could be that the first result was a pan-influenza test that had to be followed up to determine if it was H5N1 flu. I’d be surprised if they told the company they found flu that wasn’t H5N1, then changed the story.
In regards to the cat in question no necropsy was performed. There is still no definitive medical determination of the cat’s cause of death.
- But they say above that the FDA didn’t answer their questions about the cat. How can they know this? We don’t need a necropsy to have a solid diagnosis (it’s nice, but not mandatory). A positive H5N1 PCR with consistent clinical signs is enough. The FDA report says the cat “became ill with H5N1” so I’d trust they had enough clinical and testing information to make that call.
Out of an abundance of caution, we proactively removed the lots in question (CCS 25 077 and CCS 25 093) from circulation weeks ago.
- (That big boom was my bulls*t meter exploding. Rest in peace old guy. I know I’ve worked you hard over the years.)
- So, obviously the FDA reported the affected codes a while ago.
- I wonder how this was done with no information on the website. They could have had sellers remove product from shelves, but that doesn’t protect people who have purchased the food already. That’s why public recalls are needed. People could still have these lots in their freezers.
- Also “weeks ago” doesn’t fit with “we only found out last night when the FDA issued their notice.”
If you have a bag from Lot CCS 25 077 or Lot CCS 25 093 and would prefer not to feed it raw, please know that simply cooking the food to an internal temperature of 165°F will neutralize any potential virus.
- !!! If you have a bag of food that’s been implicated in the death of a cat that ate that batch, this isn’t an “if you would prefer not to feed it” scenario. It’s a clear, firm recommendation to dispose of or return it.
It’s okay to try to protect your company, but don’t insult us in the process. There was clearly an issue with the food that killed at least one cat. Giving us a bit of a mea culpa and a here’s what we’re going to do about it would be good.
Were they apologetic? Not really.
Did they accept that there’s an issue? No.
Did they indicate what they are doing in response to this problem to prevent problems in the future? No.










